July 18, 2022 — As a medical student in Tampa, Eric Rosenberg, M.D., MSPH, FACP, was drawn to the world of internal medicine, where he found he could make a difference in patients’ lives by focusing on the way different organ systems interact to affect holistic health.

“I liked being able to care for my adult patients by focusing on the big picture,” he said.

In addition to working as an attending physician at UF Health Shands Hospital, Rosenberg is the UF College of Medicine’s division chief for general internal medicine, a professor in the department of medicine and the associate chief medical officer for UF Health Shands. Soon, he will take another big-picture look at patient care in a new position. Beginning Aug. 2, Rosenberg will fill the role of the college’s associate dean for continuing medical education, or CME.

As associate dean for CME, Rosenberg will lead the college’s efforts in keeping his peers updated on the latest research and trends in medicine, to better inform the care they provide. Rosenberg, who joined the UF faculty in 2000, has long enjoyed teaching physician audiences. He has done so at the local, regional and national level through his work at UF and with professional organizations.

“It can be intimidating to teach your peers, but it is so rewarding in the connections you make,” he said. “The payoff is being able to learn from each other.”

As associate dean for CME, Rosenberg said he hopes to leverage the UF College of Medicine’s growing footprint to tap into content resources not available to other institutions. In addition to finding research topics from Gainesville clinicians, Rosenberg plans to extend his reach to the UF College of Medicine – Jacksonville and UF Health Central Florida.

“We’re so much bigger than the Gainesville campus,” he said. “There is so much going on everywhere that there is infinite content, and with an explosion in medical knowledge in recent years, people are coming to UF for answers from all over the state and nation.”

He said he hopes to expand upon the great work the UF College of Medicine has done so far with its current programing, including medicine grand rounds.

“I like to build on things and develop novel programs that explore challenges in medical science,” Rosenberg said. “I hope we can build upon our strong foundation and become national and maybe even international leaders in this area.”